Students at the Temerlin Advertising Institute (TAI) at SMU’s Meadows School of the Arts won multiple honors in the Student category of the 55thannual American Advertising Federation (AAF) American Advertising Awards local competition, hosted by AAF-Dallas on February 23 at The Bomb Factory in Dallas. The trophies are known as the ADDYs.
SMU students won four awards in four categories, including two of the four gold awards presented to student entries, as well as two silver awards. All silver- and gold-winning submissions are eligible to advance to the district-level competition in Fort Worth, April 6-8.
“I am thrilled with the culture of creativity that has formed in Temerlin Advertising Institute,” TAI director Steven Edwards said. “With the addition of Mark Allen to the faculty, along with Willie Baronet and Cheryl Mendenhall, we have a team of experts who push students to push themselves creatively. The results are students winning a greater number of awards, and more prestigious awards, each year.”
Over 500 entries were submitted in the local competition this year from area advertising agencies and universities.
The local American Advertising Awards are the first level of a three-tier national competition. Local winners may advance to the district level, and district winners compete in the national American Advertising Awards in New Orleans on June 10.
At the national level, student entries are eligible for a finalist certificate, a national Student American Advertising Award for first-place winners, and a $1,000 cash prize for the national Best of Show winner.
The American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising.
The SMU winning entries were as follows:
CLIENT: Hypnotic Donuts
CREDITS: Tiffany Giraudon and Helen Rieger
CLIENT: Charity Navigator
CATEGORY: Integrated Campaigns
CREDITS: Helen Rieger and Jackson Foley
CLIENT: Zero Gravity
CATEGORY: Logo Design
CREDITS: Samantha Butz
CLIENT: Bands in Town
CATEGORY: Magazine Advertising
CREDITS: Morgan Hoff and Liz Martinelli