Dave Perry-Miller Debuts Rebranding Campaign

Dave Perry-Miller displays the new sign at the Arboretum's Rosine Hall. (Photo: Aggie Brooks)
Dave Perry-Miller displays the new sign at the Arboretum’s Rosine Hall. (Photo: Aggie Brooks)

Dave Perry-Miller & Associates is officially Dave Perry-Miller Real Estate as of yesterday. The firm announced the new name, logo, and slogan this week after hiring The Richards Group to execute the rebranding.

The slogan has changed from “marketing properties of quality and character” to: “Properties of distinction. Agents for life.”

“As a young agent just starting out, the very best piece of advice I ever got was from a very successful business owner and friend of my father’s,” Perry-Miller told staff Thursday. “He said, ‘Always keep in mind one thing: When you own your own business, every day that you wake up, you are either going in to business, or you are going out of business. Staying the same, being satisfied with the status quo and what you did yesterday, that is you going out of business.’”

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