Fair Park First Names New Executive Director

Fair Park First, the nonprofit devoted to restoring, revitalizing, and renewing the National Historic Landmark, announced Brian Luallen to be its executive director.

“The board of Fair Park First is thrilled to welcome Brian Luallen as our executive director,” said board member Emily Ledet. “Brian brings a unique blend of experience spanning all four pillars of our work, community, activation, history, and, culture. His background combined with the local engagement of the board, and many partners is a strong foundation for the future.”

Luallen joins Fair Park First from the Witte Museum in San Antonio. With more than 20 years of experience in destination tourism and experiential events, he has dedicated his career to developing and delivering impactful experiences for employees and guests.

Luallen’s work transforming concepts into reality has been featured in Time Magazine, The Wall Street Journal and numerous other national media outlets.

“I’m excited to continue the efforts transforming Fair Park into a daily destination for residents of the neighborhoods surrounding the Park, as well as across the metroplex, said Board president Darren L. James. “Brian’s wealth of national experience in innovative programming, activities, and donor relations will do just that as Fair Park rises in our local consciousness. We look forward to his creative energy.”

With Luallen, the non-profit will continues its strategic plans to improve the world-class park into an entertainment and cultural campus. In collaboration with the board of directors, Luallen will focus on fundraising for improvements to help preserve the history of the facilities, attract new events and organizations, as well as increasing involvement and programming for the surrounding neighborhoods.

To assist in meeting their strategic goals, Luallen and Fair Park First will host a series of public meetings beginning next month to gather community input.

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